British American Tobacco’s recent company financial report shows that in 2022, the company’s sales revenue will increase by 2.3% year-on-year to 27.655 billion pounds (1 pound is about 8.3 yuan); operating profit will increase by 4.3% year-on-year to 12.408 billion pounds; new tobacco products Sales revenue increased by 37% year-on-year to 2.813 billion pounds, of which sales revenue from e-cigarettes increased by 43.8% year-on-year, and sales revenue from heated cigarettes increased by 26.7% year-on-year.
British American Tobacco CEO Jack Bowles said: "Our new tobacco products have achieved comprehensive growth in sales, revenue and market share, and have become an important contributor to the company's performance. In 2022, we will invest in the field of new tobacco products over £2 billion to drive sustainable growth while making significant progress in reducing operating losses. Last year, 22.5 million consumers purchased our novel tobacco products. We have strong brands, targeted Our development plan and unwavering commitment to innovation ensure that we can provide consumers with better services." British American Tobacco predicts that the revenue of the global tobacco industry will increase by 3% to 5% year-on-year in 2023.
